Bringing to life its Chinese language New Yr Marketing campaign theme that needs beer lovers ‘Coming Collectively for a Smoother Yr’, Carlsberg has teamed up with the World’s No.1 professional in Feng Shui and Chinese language Metaphysics, Dato’ Joey Yap, to share what lies in retailer for every Zodiac signal this Lunar New Yr.
Following the resounding success in 2019, this partnership marks the second CNY collaboration between Carlsberg and Dato’ Joey Yap. Constructing on the constructive evaluations, the beer model believes 2022 is the time for beer shoppers to rethink lives, restore livelihoods and rejoice with household and associates whereas dealing with the pandemic.
By tapping into the traditional philosophy and knowledge of metaphysics, Carlsberg brings Dato’ Joey Yap into the fold as soon as once more to offer shoppers a information on how they will higher obtain higher steadiness and enhancements of their lives.
Understanding that the rebuilding course of just isn’t going to be simple, this partnership goals to offer beer fanatics a serving to hand in optimising abundance and prosperity to have ‘smoothness’ and ‘longevity’ within the yr forward. Even the brewer’s CNY limited-edition cans that includes the Chinese language character ‘Fu’ [福] and historic Chinese language Treasure ships have obtained a constructive nod from the Feng Shui professional signifying, smoothness, wellbeing and abundance.
“The yr 2022 is decidedly a brand new yr in so some ways. As we emerge higher collectively, we at Carlsberg hope that this yr will current us with extra constructive alternatives, a higher outlook on what lies forward and prosperity. We determined to work with Dato’ Joey Yap once more, who’s undoubtedly an professional on the subject material, to share Feng Shui insights with shoppers in order that we will all capitalise on the infinite potential, exuberance, and abundance on this Lunar New Yr,” mentioned Stefano Clini, Managing Director of Carlsberg Malaysia.
In line with Dato’ Joey Yap, “The marketing campaign theme for CNY this yr, ‘Coming Collectively for a Smoother Yr’ is extraordinarily becoming given what now we have all lived by means of the final two years. 2022 is a brand new starting for all of us, and Carlsberg, with such an astute understanding of their prospects, has put collectively a marketing campaign that not solely encourages positivity however permits everybody to have higher readability and focus for a smoother, happier and more healthy yr forward.”
Introduced within the type of 12 movies, which additionally function actor and comic Jaspers Lai, finest identified for his character “Bao YaGood”, the Zodiac readings have been rigorously directed to concentrate on every particular signal, delivering distinctive insights, suggestions and recommendation on how shoppers can navigate the brand new yr to their profit and revel in smoothness and longevity along with family and friends. Every Zodiac studying can be featured solely on Carlsberg’s 12 distinctive enjoying playing cards, so shoppers can stay up for acquiring all 12 decks for the total Zodiac set, making it an awesome collector’s merchandise this coming CNY.
Aside from the movies and unique enjoying playing cards, Carlsberg has invited Dato’ Joey Yap to host a particular sharing session throughout its Chinese language New Yr celebration occasion going down in mid-January. The occasion which kicks off a full calendar of actions is geared in the direction of bringing the essence and traditions of CNY to life which will likely be accessible to everybody.
“Our ‘Coming Collectively for a Smoother Yr’ marketing campaign is extra than simply having an awesome CNY celebration. We hope that with our limited-edition CNY Carlsberg Danish Pilsner and Carlsberg Easy Draught cans, unique rewards, distinctive Zodiac movies and deliberate actions, we can energise the well-being of all beer fanatics, ship concord and prosperity and assist everybody discover ‘smoothness’ and ‘longevity’ shifting ahead,” added Clini.
The personalised Zodiac Signal movies for 2022 by Carlsberg and Dato’ Joey Yap will likely be out there from fifth January 2022 on https://carlsbergcny.com.my/djy-zodiac. For extra data on all ongoing Chinese language New Yr promotions and occasions, go to https://www.carlsbergcny.com.my.
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